The Stress Less Guide
Stress less,
build what matters to you.
New workbook available now on Amazon and Barnes & Noble Online
Make your
business work for you
Marketing eats content for breakfast, lunch, dinner, and midnight snacks. It keeps you constantly moving, changing, and stressing.
Imagine a workday where you get to do what you love to do the most - instead of worrying about all the clicks, likes, hearts, comments, and shares
The Stress Less Guide was created to help you do that. Sign up for our free newsletter, check out our workbook, and take our course. We’ll help you balance the challenges that marketing brings, so you can go back to enjoying what you do and make your business work for you (not the other way around).
...|Template Tips Email Newsletter
Newsletter
Stop the Headaches!
Everything changes, including social media and digital marketing. Find answers to your questions, like “How do I get people to see my posts,” “What do I do about negative reviews?” You’ll receive actionable answers Template Tips inspired by your requests to solve business problems. Each email will include a link to a downloadable Canva template you can use for your business.
Social Media Marketing Made Easy
Workbook
Organize and Plan
Marketing is hard enough without staring at a blank screen struggling to come up with the perfect strategy. Make your marketing feel effortless with The Stress Less Guide: Social Media Marketing Made Easy. This workbook helps you in setting clear goals, organizing your social media content, and planing impactful posts to boost your online presence. Say goodbye to the stress and hello to your success with The Stress Less Guide.
Coming Soon: Social Media
Marketing Made Easy
The Online Course
Course
Take it Step-by-Step
This self paced course takes you step-by-step through filling out the workbook The Stress Less Guide: Social Media Marketing Made Easy so you can learn about real life examples, finish each page, and gain in-depth information about each tool in the workbook.
Ready, set, action
Hi, I’m Dr. Susan Fant Cassity.
I created The Stress Less Guide to help you take the stress out of business topics like digital marketing, so you can reach your goals and then go back to doing what you love to do.
I’m the founder of two companies, I created one of the first digital and social media marketing specializations at the Master’s of Marketing level in the USA at the University of Alabama, and I’m a textbook author.
I completed certifications, courses, and degrees in business, entrepreneurship, creative industries, and organizational change and leadership from Birmingham-Southern College, University of St Andrews, Stanford University, MIT, Cornell University, and the University of Southern California. Together with my network, I’ll be sending you newsletters, writing workbooks, and developing courses to help you reach your goals.
Our Reviews
This book is a phenomenal resource for anyone wanting to capture their brand identity and put it to work to drive more revenue to their business. It's a great spot to start for a new business or a business looking for a refresh in their marketing. This tool is invaluable and worth the price! - Logan M.
Dr. Susan Fant Cassity demystifies social media marketing with actionable worksheets, content calendars, and checklists to launch any social media campaign across platforms. Her focus on breaking down actions into simple steps and focused milestones is great for any beginner, and to truly bring a low-stress environment to a 21st century complicated problem. - Pat M.
This workbook is superbly detailed and very well presented/written (it's great to read good English). It alerts execs/managers to two vital facts: marketing is high tech.; and social media marketing requires real expertise. Location of customers is easy, how to reach them takes real technical expertise.
- B.E.M.